Native Advertising Unlocks 20.35 ROAS  for US Retailer

New Delhi, India – October 17, 2025 — BrandLoom Consulting, India’s only ROI-driven branding and digital marketing consultancy, announced that they have achieved a remarkable 20.35 ROAS in just five months using Taboola native ads for US iconic plus-size fashion retailer, Ashley Stewart.

Their latest case study highlights how BrandLoom scaled Ashley Stewart’s performance marketing beyond Meta and Google, unlocking incredible growth.

Avinash Chandra, founder & CEO, BrandLoom, said, “Ashley Stewart’s success reinforces our belief: performance marketing must move beyond conventional platforms. Native storytelling, powered by AI optimization, delivers not just impressions but impact and conversions.”

The Challenge

Despite strong results on Meta and Google, Ashley Stewart saw an untapped opportunity for top-of-funnel growth. The brand partnered with BrandLoom to:

• Find cost-efficient ways to acquire new customers without cannibalizing existing channels.
• Improve mobile-first experiences across devices.
• Gain creative flexibility outside rigid ad formats.
• Break out of closed ecosystems and explore incremental reach beyond walled gardens.

The Strategy

With zero prior Taboola presence, BrandLoom built a performance-first native ad strategy from the ground up. The approach was anchored in data-driven optimization, user intent mapping, and AI-powered learning.

Key steps included:

1. Aggressive Prospecting – 91% of spend allocated to new users via Taboola’s publisher network.
2. Device-Based Optimization – Paused underperforming desktop campaigns, doubled down on mobile/tablet.
3. Smarter Retargeting – Segmented audiences based on style preferences and browsing behavior.
4. Creative Customization – Editorial headlines, natural visuals, and thumbnail testing boosted engagement.
5. AI-Driven Optimization – Automated bidding, asset testing, and inventory prioritization.

The Results

With just $38K in total ad spend, Ashley Stewart unlocked a new audience base and delivered unmatched efficiency:

• Prospecting ROAS: 21.03 on $35K spend
• Retargeting ROAS: 13.43 on $3K spend
• Overall ROAS: 20.35 → For every $1 spent, $20.35 returned
• New Audience Unlocked: Buyers who had never engaged through Meta or Google

Why It Matters

The Ashley Stewart–BrandLoom partnership proves that native advertising is no longer just an awareness play—it’s a full-funnel performance channel. By moving beyond walled gardens, brands can unlock new audiences, higher returns, and more scalable growth.

Lee Washington, Director at Ashley Stewart, shared: “We’re happy to have chosen BrandLoom as our online marketing partner. The team is excellent and works very transparently. Even when there’s a challenge, it gets resolved quickly with open dialogue. Their expertise has been instrumental in helping us grow.”

About BrandLoom

BrandLoom isn’t just another marketing agency; it’s where strategy meets measurable growth. Founded in 2015, BrandLoom has redefined what ROI means for modern brands by uniting creativity, technology, and trust. From shaping powerful brand identities to engineering performance-driven digital ecosystems, we partner with businesses that want to scale with purpose. With teams across India, the USA, UK, Canada, Australia, and the UAE, BrandLoom transforms ambition into sustained growth, one data-led decision at a time.

Learn more at https://www.brandloom.com/