Agency News

BrandLoom, India’s only ROI-driven branding and digital marketing consultancy, has released findings from its Festive Marketing 2025 Case Study, which analyzed over 70 campaigns across B2B, B2C, D2C, and eCommerce businesses in India. The “2025 Festive Season Marketing No Nos List” revealed that while festive ad spends are projected to cross ₹1.2 lakh crore this year, nearly 40% of campaigns are failing to convert effectively due to recurring mistakes in strategy and execution.The analysis covered sectors ranging from fashion and consumer electronics to industrial goods, home décor, and online marketplaces. The findings from the Festive Season Marketing Case Study highlight that festive season marketing mistakes aren’t limited to consumer-first categories—they also impact B2B and service-d...

In today’s fast-paced world, weight gain, stress, and lifestyle diseases have become increasingly common. Many people feel trapped in a cycle of dieting, medication, and frustration without seeing lasting results. Tanmoy Mandal’s story offers hope, clarity, and a practical way out of this cycle. His mission is simple yet powerful—helping people lose weight sustainably, regain energy, and live a medicine-free, active lifestyle.For over a decade, Tanmoy has dedicated himself to understanding both physical and mental health on an international level. His 10+ years of hands-on experience in fitness and wellness have shaped his unique approach that focuses not only on weight loss but also on overall well-being. Having seen how countless individuals struggled with lifestyle-related issues, he de...

Emerging model Sonal Nischal is set to make her mark on the entertainment world as she joins the cast of Hype Factory, a new reality series directed by award-winning filmmaker Vipin Agnihotri.The show, which brings together young talent from across the country, promises to be a mix of competition, personality-driven drama, and opportunities for fresh faces to showcase themselves on a bigger stage. For Sonal, who has been steadily building her presence as an upcoming model, this is a major step forward in her career.A platform for rising starsHype Factory is designed to spotlight emerging names in fashion, lifestyle, and social media. Contestants will share space, face challenges, and navigate both personal and professional tests. With Vipin Agnihotri at the helm, the show is expected to ba...

The jeweller that defined trust for generations is not just looking back – it is championing the future of jewellery retail. Jos Alukkas is a name synonymous with trust and purity in the jewellery sector. For generations of families, buying gold often meant walking into a nearby Jos Alukkas showroom. This South Indian jewellery giant now proudly enters its seventh decade of operations. What started as a modest jewellery brand with a single store in 1964 has now grown into a revered jewellery empire with over 60 showrooms across India, supported by the faith and trust of its customers. For six decades, the brand has been built on the pillars of quality, trust, and ethical business practices. Jos Alukkas was a pioneer in offering 916 hallmarked gold long before it became a legal mandate in t...

Goa, 2025 - In a grand showcase of collaboration, innovation, and shared success, Badho.in hosted the Annual Distributor Conference 2025 for Kapila Krishi Udyog Ltd. The three-day summit in Goa saw attendance from nearly 300 distributors, business partners, and senior executives—marking one of the most significant gatherings in Kapila’s journey.Badho & Kapila: Powering Growth Across the Distribution ChannelAs a leading digital B2B platform, Badho.in empowers brands, distributors, and retailers with real-time insights, streamlined order management, and rewards. With this partnership, Kapila’s distributors experienced first-hand how modern distribution tech can amplify reach, efficiency, and profitability.Kapila, today, is recording a turnover of over INR 1,000 crore, a testament to its ...

New Delhi, India –1st October 2025: Schneider Electric, the leader in the digital transformation of energy management and automation, has announced the launch of festive edition of ‘Bring Home the Smart’ campaign. Designed to capture the joy and spirit of the festive season, the campaign inspires consumers to make every upgrade a smart one by seamlessly blending tradition with innovation.Festivals in India are traditionally associated with shopping, home renovation, and bringing in new products that add joy and prosperity to households. Schneider Electric is tapping into this natural consumer instinct with the message that smarter upgrades can transform the everyday living experiences. From making homes healthier with Miluz Zeta switches with AQI indicator, enhancing safety of appliances w...

Industry-first AI infrastructure reference design with controls provides a seamless OT/IT interoperability with NVIDIA Mission Control and enterprise applications.New NVIDIA GB300 NVL72 power and cooling reference design, co- engineered with NVIDIA supports deployment of next-generation Blackwell GPUs.Both new reference designs enable data center operators to accelerate the deployment of AI infrastructure for AI factories, anywhere. Rueil-Malmaison, France, 1st October 2025, 2025 – Schneider Electric, the leader in the digital transformation of energy management and automation, today announced new reference designs developed with NVIDIA that significantly accelerate time to deployment and aid operators as they adopt AI-ready infrastructure solutions. The first reference design delivers the...

When 1INME was launched two years ago, biolinks were seen mostly as the domain of influencers and creators - a quick way to share multiple social media handles, content, or products through one link. But in recent months, a shift has begun. Startups in India are increasingly adopting biolinks not just as side tools, but as their first branding asset.From Influencers to Startups: The ShiftAt multiple startup networking events, club gatherings, and exhibitions, 1INME observed a common trend. While early adopters were influencers and creators, now founders and startup teams are relying on biolinks to present their businesses, sometimes even before building full-fledged websites.For a young founder at the ideation stage, spending lakhs on website development is rarely feasible. But a 1INME bio...

Hyderabad, 30th September – The stage is set for one of the most anticipated lifestyle and sporting events of the year. The Deccan Derby 2025, hosted by the prestigious Hyderabad Race Club and presented by the Race2Win Foundation, will unfold in Hyderabad as a grand celebration of racing, fashion and philanthropy. This year’s grand finale will be a showcase of glittering style and creativity. The evening will feature a spectacular fashion presentation by celebrated designers Rohit Gandhi and Rahul Khanna with the charismatic Malaika Arora as the showstopper, blending the thrill of the turf with the allure of couture.The Deccan Derby uniquely merges the sophistication of haute couture with a strong commitment to social causes, establishing a space where style, athleticism and community impa...

Gallstone issues, such as gallstones and chronic cholecystitis, affect millions of people around the world. In the past, removal of the gallbladder was a visible procedure that left marks and a lengthy hospital stay. But now with advancements in robotic surgery, patients are presented with safer, quicker and scar free alternatives. One such new method is Robotic Bikini Line Surgery for Gallbladder Removal, with a team of advanced technology, patient comfort and aesthetics.In this article, Dr. Ajay Yadav describes what robotic bikini line gallbladder surgery is, how it is done, and why Indian patients are opting for this new technique more and more.What is Robotic Bikini Line Surgery?Robotic bikini line surgery is a minimally invasive procedure in which a highly trained surgeon utilizes mod...