SKF launches updated brand to increase stakeholder value
New Delhi, 26 March 2025: For over 100 years, SKF is recognized as a leader in products and solutions that reduce friction. Now, the company is stepping up its efforts, not just reducing friction but actively fighting it to move the world forward. The aim is to make industry smarter, more competitive, and more energy-efficient, ultimately contributing to a more sustainable society where more can be done with less. To align the brand with today’s offering and values, SKF is making subtle but significant changes to its brand. The updated brand reflects the business SKF has become, helping the Group to further stand out in the industry, attract more customers, and drive profitable growth. “Our brand is the accumulation of everything we do – innovations, values, people, reputation, communicati...