AP’Varnam: A Journey of Resilience, Learning, and Empowering Small Sellers
Ruby Kashyap, armed with an MBA in Finance & Marketing, embarked on a challenging entrepreneurial journey that began in 2015 with a burning desire to build a successful business. Despite facing setbacks and failures, Ruby's determination to overcome challenges led to the creation of Apvarnam, an ECommerce platform that aims to support small sellers.The initial startup in 2015 faced a setback in 2016 due to a lack of practical marketing knowledge. Undeterred, Ruby and her spouse gathered funds, learned from their failures, and restarted their ECommerce venture. The journey involved acquiring knowledge in marketing, photography, navigating business and customer laws, IT constraints, data secrecy, supplier interactions, and resolving trademark issues.In 2022, they commenced platform devel...









