Broadcasters’ Pricing Tactics Under Scrutiny – Consumers Face the Brunt
Major broadcasters have once again given a substantial blow to consumers, hitting them where it hurts the most – their pockets. The broadcasters have hiked the prices of channels and particularly bouquet offerings sending shockwaves through the cable TV industry. The pricing underwent an increase in February 2023, and again, a year later, in February 2024, a subsequent increase was implemented. This price hike, ranging from 10% to a staggering 50% across all bouquet offerings, became effective on February 1, 2024. This left both consumers and industry insiders alike surprised and unprepared for the sudden surge in prices. The decision has triggered widespread dissatisfaction among viewers and concerns within the Cable TV fraternity. Testimonials from consumers on various social media platf...









