COLORS becomes the Number 1 Hindi GEC; breaks multiple records
Mumbai, 25th January 2024: With 234GRP, Viacom18 owned COLORS has capped a historic upsurge to become the No. 1 Hindi GEC in the 15-50 ABC HSM Urban segment – an audience cohort that advertisers keenly follow. In a year that saw Hindi GECs fuel overall television viewership resurgence, COLORS has emerged as the most substantial contributor to this progress having, itself, marked an astounding 85% growth (234GRP in Wk4 2024 from 126GRP in Wk14 2023) since the beginning of this fiscal. Interestingly the channel’s impressive lead of 37% over its closest competitor in megacities and 16% lead in the 15+ HSM 1Mn+ segments solidify its appeal to advertisers as these markets form the bulk of the consumption territories for a vast majority of brands across industries. COLORS’ current mark...









