Thryve Digital rebrands as enGen, unifying global operations and accelerating healthcare innovation
Chennai, September 24, 2025: Thryve Digital, the dedicated GCC for a leading US health insurance plan and hospital network, will now operate under the name enGen. The move marks a strategic milestone for the company as it steps into a new era defined by greater cohesion between its US and India operations, a sharper go-to-market identity, and a stronger employer brand. The rebrand brings its India operations into full alignment with enGen’s global identity, reinforcing its role as a unified organisation delivering end-to-end technology and business services to health payors and provider systems across the United States. Operating since 2014, formerly as HM Health Solutions Inc., enGen is a wholly owned healthtech subsidiary of Highmark Health. Headquartered in Pittsburgh, Pennsylvania, enG...









