Odomos Pioneers AI-Led Storytelling for a Dengue-Free India
Reframing Protection Through Contextual Storytelling and AI Innovation Mosquitoes remain one of India’s most pressing public health threats, with dengue cases rising every year. Yet, people often tend to overlook danger, not realizing that just a single mosquito bite can cause dengue. This underestimation weakens prevention behaviors and leaves communities exposed. Odomos, one of India’s most trusted mosquito repellent brands, with its vision of a Dengue Free India, is addressing this challenge by shifting consumer behavior from reactive to proactive. The approach is to educate consumers to make mosquito protection top-of-mind when one steps into occasions which could be prone to mosquitoes, rather than an afterthought that surfaces only after bites occur. To achieve this, Odomos has in...









