Rudraksha Market Faces Authenticity Crisis; A Meditator Launches Platform to Curb Fake Rudraksha.
A meditator and techie from Maharashtra began a digital platform to fight counterfeiting and chemical treatment of Rudraksha beads in the Indian marketplace because spiritual seekers and Shiva devotees demanded religious authenticity to renew their trust in the market.Punit Kansara, a computer graduate with certification in organic farming & horticulture, focused his career on web analytics in multinational corporations until he established an online platform for spreading authentic knowledge on Rudraksha beads. The website provides information to assist buyers in detecting fake Rudrakshas, which has gained importance because of the growing commercialization of spiritual symbols in recent years.Punit Kansara highlights that the market contains numerous fake as well as factory-made and ...









