HunarSetu: Bridging the Gap Between India’s Traditional Artisans and the Digital Economy
HunarSetu, a technology-driven social enterprise, is empowering India’s artisans by connecting traditional craftsmanship with digital markets, ensuring sustainable livelihoods for millions engaged in the country’s artisan economy.India’s artisan sector sustains over 200 million livelihoods, with nearly 7 million practicing artisans, many earning less than $4 a day. Economic shocks and competition from mass-manufactured goods have forced nearly 30 percent of artisans to abandon their crafts in recent years.Founded by Yuvan Aggarwal, HunarSetu addresses these challenges by enabling artisans to access digital marketplaces through vernacular, mobile-first interfaces that support multiple Indian languages and even tribal dialects. For artisans with limited literacy, HunarSetu offers voice-based...









