Agency News

Redefining Influencer Marketing with Data and InnovationIn the fast-evolving world of digital marketing, influencer collaborations have become a game-changer for brands. But as the landscape becomes more competitive, traditional approaches are no longer enough. Veer Choudhary, the visionary founder of CreatorsMela, is leading a revolution in influencer marketing by integrating technology, data analytics, and strategic talent management to create more impactful brand collaborations.From identifying authentic creators to ensuring brands connect with the right audiences, Veer is reshaping the way influencer marketing operates in India. His insights into tech-driven influencer marketing and talent management provide a roadmap for the future of this rapidly growing industry.The Evolution of Inf...

Times BPO offering a complete business solution to startups looking to establish their own call center anywhere in India. Without charging a business consulting fee, Times BPO provides everything needed to turn a small startup into a thriving BPO company with market recognition.In a world where business process outsourcing (BPO) is booming, entrepreneurs across India are seeking ways to tap into this high-demand industry. However, launching a BPO call center from scratch can be overwhelming—finding the right projects, setting up infrastructure, hiring and training employees, and most importantly, generating revenue.Starting a BPO call center may sound like a complex task, but the reality is that almost anyone with the right mindset and willingness to learn can launch a successful BPO busin...

India, March 7, 2025: AGNIT Semiconductors, India’s only vertically integrated Gallium Nitride (GaN) semiconductor startup, has been honored with the Semiconductor Startup Award 2025 by the India Electronics and Semiconductor Association (IESA). The award was presented at the IESA Vision Summit 2025 held on March 6, 2025, in Gandhinagar, Gujarat, recognizing AGNIT’s contributions to India’s semiconductor startup ecosystem. The award ceremony witnessed Hareesh Chandrasekar, CEO & Co-founder of AGNIT Semiconductors, receiving the award from Ms. Mona Khandhar, Principal Secretary (Science and Technology), Government of Gujarat, marking a significant achievement in the company’s journey toward innovation and self-reliance in semiconductor technology. AGNIT is the first Indian GaN semicondu...

New Delhi, 7-Mar-2025– Nandeep Queen of Jewellery, a name that has become synonymous with elegance, heritage, and craftsmanship, celebrated a dual milestone this week. The brand marked 24 successful years in the jewellery industry while also commemorating the first anniversary of its flagship store in Lajpat Nagar, Delhi. The event was a grand affair, reflecting the brand’s journey of passion, perseverance, and innovation. The celebration was not just about looking back at the brand’s achievements but also about honoring the vision of its founder, who broke barriers in a male-dominatedindustry 24 years ago. At a time when women were rarely seen in the jewellery trade, the founder’s determination and creativity paved the way for a brand that today stands as a beacon of empowerment and excellen...

India's entrepreneurial landscape is being transformed by dynamic women leaders who are breaking barriers and driving innovation across industries. With resilience, vision, and determination, they are creating new opportunities, generating employment, and contributing significantly to economic growth. From technology and finance to fashion and healthcare, these trailblazers are redefining leadership and inspiring future generations. Their success stories not only highlight their individual achievements but also pave the way for a more inclusive and progressive business ecosystem in India.1.Prerana Saxena is a visionary entrepreneur and a leader in the Indian wedding industry. As the Founder & CEO of Theme Weavers Designs, she has redefined luxury wedding experiences with creativity, pr...

In today’s fast-paced world, where everyone’s vying for attention, it’s easy to feel like your brand is just another voice in the crowd. But what if you could cut through the noise and connect with people in a way that felt personal, genuine, and just… real? That’s exactly what CreatorsMela did for Lenskart, using the power of influencer-driven campaigns to make their Hustlr Eyewear and Phonic Glasses not just products, but essential parts of everyday life.Turning Hustlr Eyewear into an Everyday Must-HaveIt all began with the Hustlr Eyewear line. Lenskart wanted to do something bold: transform the idea of eyewear from a luxury accessory to an essential part of your daily outfit. It wasn’t just about looking good—it was about finding eyewear that worked seamlessly in both your personal and ...

Mumbai, India – 07/03/2025: Renowned author Dipak Desai has been honored with the prestigious Dadasaheb Phalke Indian Television Award 2025 for his Poetry book "Yaadon Ke Gubbare". The award was presented by Filmora Company Chairman Akhilesh Singh at a grand ceremony held at the Sahara Five-Star Hotel in Mumbai. The event witnessed the presence of notable personalities from the fields of literature, cinema, and television, making it a significant occasion in the literary and entertainment world.Yaadon Ke Gubbare has received widespread acclaim for its evocative storytelling and emotional depth, making a lasting impact on readers. The book, which explores themes of nostalgia, emotions, and human relationships, has struck a chord with audiences and critics alike. The recognition as the Best ...

Absolute Barbecues, fondly known as AB’s, is setting a new benchmark in the Indian casual dining landscape with its 'Lava Legacy.' This revolutionary grilling experience, already a hit at outlets in Bangalore, is now expanding across multiple cities. Beginning February 24th in Chennai and rolling out to Pune, Mumbai, Kolkata & Chandigarh in March, guests can immerse themselves in the thrill of cooking on scorching lava stones, adding a smoky essence and deep aroma to their favorite dishes like never before.A Delicious Step in Culinary ExcellenceThe success of 'Lava Legacy' in Bangalore has transformed the way diners interact with their meals. Now, with its expansion across Chennai on February 24th, and followed by Pune, Mumbai, Chandigarh and Kolkata on March 7th, guests can anticipate...

New Delhi, March 7th, 2025 – Mr. Sahil Luthra, Founder and Managing Director of Vijayan Trishul Defence Solution, has been honoured with the prestigious Excellence in Defence Entrepreneurship award at the ET Now Business Conclave held in New Delhi. This recognition celebrates his outstanding contributions to the defence sector and his commitment to fostering innovation, self-reliance, and national security.Under Mr. Luthra’s visionary leadership, Vijayan Trishul Defence Solution has positioned itself as a leader in the defence technology space, pioneering indigenous solutions that strengthen India’s defence ecosystem. His relentless pursuit of excellence has played a significant role in supporting the country’s Atmanirbhar Bharat initiative, emphasizing self-sufficiency in critical defence...

Mumbai witnessed an electrifying celebration as the highly anticipated Pokémon Carnival and Run, which took place from February 27 to March 2, 2025, at Jio World Garden, Bandra Kurla Complex.This first-of-its-kind event in India was brought together by the Pokémon Company for fans of all ages for an immersive experience that combined adventure, entertainment, and fitness.A Pokémon Paradise for FansFour action-packed days, Jio World Garden was transformed into a vibrant Pokémon wonderland filled with beloved characters, interactive zones, and exclusive activities. Visitors tested their skills at the Pokéball Throw, explored the Berry Farm games, and joined the ever-popular Pikachu Dance, reliving their favourite Pokémon moments while making new ones.Where Fitness Meets FunThe excitement rea...