Agency News

BrandLoom Consulting, India’s only ROI-driven brand consulting and digital marketing agency, announced that it helped an emerging online footwear brand achieve an impressive 13.29 ROAS in just six months through a data-led, performance-first media strategy.The newly released case study reveals how BrandLoom mapped communication to each stage of the customer journey, balanced budgets across the marketing funnel, and dynamically refreshed offers in sync with seasonal demand — driving measurable and sustainable growth.Avinash Chandra, founder & CEO, BrandLoom, said,“This success is a testament to how even new brands can achieve extraordinary results with the right mix of strategy, creative optimization, and smart bidding techniques. Meta platforms provide immense opportunities for perform...

In a landmark move poised to reshape India's economic landscape, the 56th Goods and Services Tax (GST) Council meeting, chaired by Union Finance Minister Nirmala Sitharaman, has ushered in a new era of tax reforms. These significant changes, announced by Hon'ble Prime Minister Narendra Modi on August 15th and set to take effect from September 22nd, are a major step towards making GST a "good and simple tax," benefiting everyone from everyday citizens to startups and large corporations, bolstering India’s position as a global economic powerhouse, perfectly timed to deliver a Diwali Bonanza to the common man and the business community.The new GST regime is a beacon of hope for startups and MSMEs, providing the perfect impetus for the peak festive season. The simplified rate structure and oth...

MIAMI (October 24, 2025) — Global superstar Shakira celebrates the anniversary of two of her most influential albums this year with Spotify—albums that left an indelible mark on her career and continue to impact new generations. Thirty years ago, Shakira released Pies Descalzos, an album that opened doors across Latin America with tracks like “Estoy aquí,” “¿Dónde estás corazón?” and the beloved worldwide hit “Antología.” A decade later, the iconic Colombian artist released Fijación Oral, Vol. 1 and Oral Fixation Vol. 2, two albums that solidified her international presence—one in Spanish and one in English—showcasing the singer’s universal appeal and global reach. These productions spawned hits like “La Tortura” featuring Alejandro Sanz, “Día de Enero,” “Las de la Intuición,” and “Hips Do...

Chennai, Tamil Nadu, 22 October 2025-Even after leaving the battlefield, some heroes continue to serve the nation. Their service now lies in their words, wisdom, and guidance.To celebrate such voices of strength, SharonPly hosted the 6th edition of the #IAmStrongest Awards in Chennai on 30 September 2025. The event recognised Army veterans who now serve as defence analysts and commentators, using their experience and insight to guide public understanding. SharonPly is a leading plywood brand and owner of India’s largest plywood manufacturing plant in Gummidipoondi near Chennai.The theme for this year was “Voices that stood behind the nation’s recent glory.” It paid tribute to Army veterans who continue to safeguard the nation’s spirit even after active service. They now serve as defence an...

Jamshedpur, October 21, 2025: XLRI – Xavier School of Management, Jamshedpur, hosted the 12th Annual Dr. Verghese Kurien Memorial Oration at the Tata Auditorium on October 18, 2025. The oration, an initiative of the Fr. Arrupe Centre for Ecology and Sustainability (FACES), featured Dr. Vinod B. Mathur, Former Chairperson, National Biodiversity Authority of India and Former Director, Wildlife Institute of India, who delivered a deeply insightful talk on the theme “Ecological Security for a Viksit Bharat.”The event commenced with a prayer song by the XLRI Choir, followed by the lighting of the ceremonial lamp.One of the flagship initiatives of FACES is the Dr. Verghese Kurien Memorial Sustainable Development Oration, a tribute to the architect of India’s White Revolution. Dr. Kurien’s legacy...

New Delhi, October 2025:A celebration of progressive unions, defined not by sameness, but by shared spirit and individuality Shubman Gill Becomes the Face of Tasva A collaboration that speaks to today’s couples - where weddings are not bound by convention but built on individuality and intimacy.Tasva, the modern Indian menswear brand by Aditya Birla Fashion & Retail Ltd. in collaboration with couturier Tarun Tahiliani, announces its new brand vision with cricket icon Shubman Gill as Ambassador. This marks Shubman Gill’s first association with a wedding wear brand, a significant step in Tasva’s journey as it signals a bold cultural shift - redefining wedding as a celebration of love, intimacy, and shared agency rather than rigid traditions.For generations, weddings were defined by socie...

 Surreal Global Lights Up the Nation with Festive Elegance Mumbai, 17th October 2025 : As India prepares to celebrate its most luminous festival, Surreal Global stands at the heart of these celebrations, transforming cities and communities with installations that embody the very spirit of storytelling, togetherness, and light. Across the country, every space is coming alive with spectacular festive illuminations crafted by Surreal. These immersive experiences reflect Surreal’s unmatched ability to merge craftsmanship, innovation and emotion thereby connecting people through shared wonder and joy. “At Surreal, Diwali is not just a festival, it is our canvas,” says Rahul Soni, Founder of Surreal Global. “Every installation we create tells a story, rooted in tradition yet imagined for today.O...

Bhopal, October 23rd , 2025 — India's leading Digital Business Coach and Mentor, Sunita Biddu, announces opening of limited slots for her exclusive one-on-one business coaching and mentoring program. The program is suitable for coaches, personal brands, and entrepreneurs who want to create a profitable business and a strong digital presence with clear strategy, work-life balance and personal accountability.The program focuses on creating solid business systems and utilizing the personal and professional strengths of the participant to build a sustainable business. Sunita works closely with the business owners to define sharp business positioning and a practical marketing strategy eliminating guesswork and trial-and-error. The focus remains on making the right decisions at the right time, e...

Jodhpur, Rajasthan: As India’s wellness industry embraces a new era of natural health, Krishna’s Herbal & Ayurveda stands at the forefront — blending ancient Ayurvedic science with modern innovation. Founded and led by Shrawan Daga, Founder & CEO of Sandipani Healthcare Pvt. Ltd., the brand has evolved from a regional Ayurvedic manufacturer into a trusted name in holistic wellness across India and beyond.Built on a core promise of authentic Ayurveda, chemical-free formulations, and uncompromised quality, Krishna’s Herbal & Ayurveda today offers more than 170 products spanning herbal juices, tonics, supplements, oils, cosmetics, and personal care solutions.Scaling with IntegrityIn its pursuit of excellence, the brand recently inaugurated a state-of-the-art manufacturing plant in...

Mumbai, 18 October 2025: This festive season, Ardent Alcobev is set to enhance celebrations across India, offering experiences that combine global inspiration, craftsmanship, and a touch of heritage. The company’s latest offerings reflect its commitment to quality and innovation, tailored for Indian consumers seeking premium yet accessible experiences for gatherings and festivities.Ardent’s creations are crafted using natural ingredients and refined processes inspired by Russia’s pristine landscapes, including Glacir Vodka coming from the waters of Lake Baikal and Gin Soak crafted from the botanicals of the Altai Highlands. Each offering reflects purity, precision, and mastery, designed to deliver exceptional quality and a distinctive experience.Mr. Debashish Shyam, Co-Founder & Direct...