Performance marketing is driving online education growth
The Indian online higher education and upskilling companies rely significantly on organic growth by adopting best lead generation strategies through with performance marketing, according to a report by Technopak Advisors titled ‘Online Higher Education, Certification & Upskilling market in India. The online higher education players further converts these leads generated from performance marketing to admissions in reputed online courses both MBA, upskilling and executive MBA courses offered by reputed MBA colleges, IITs and IIMs. In recent years, online higher education and upskilling sector in India has experienced exponential growth, driven by evolving technological advancements, the global push toward digital transformation, and the increasing demand for accessible, flexible learning...









