Easyrewardz and Loyyal join forces to transform customer loyalty programs in BFSI, focusing on India, GCC and African markets
New Delhi, 12 November 2024: Easyrewardz, a leading provider of cloud-based CRM and loyalty platforms, has partnered with Loyyal, an innovator in blockchain-powered loyalty solutions. This collaboration is set to redefine the loyalty landscape by introducing enhanced point conversion capabilities and offering unique, experiential redemption options, giving customers more flexible and engaging ways to use their loyalty points.The collaboration will integrate Loyyal’s Points Exchange platform with Easyrewardz Loyalty Management System (LMS) to bring new level of rewards and experiences to India’s BFSI sector, allowing financial institutions to deliver meaningful customer experiences that drive deeper engagement. The partnership will also leverage expansion opportunities in the GCC and Africa...









