From Ahmedabad to the World: The Rise of Helly & Chilly
Ahmedabad, India, September 16, 2024: Helly & Chilly, the Ahmedabad-based food and beverage brand, has once again pushed the boundaries of marketing with a groundbreaking 850-foot hoarding. This monumental installation, featuring 850 individual glass prints of Olympic champions, has transformed one of the city's busiest thoroughfares into a captivating spectacle.This original mosaic, a work of creative genius, recycles actual coffee glasses and creates an astonishing display that combines art, sports, and Helly & Chilly's distinctive beverage. The company, which is well-known for its four Guinness World Records and cutting-edge products like the largest fries in the world and name-embossed burgers, has accomplished a number of ground-breaking firsts, this one being the most recent....









