Consumer trust overtakes discounts as key driver of festive shopping: Infisum-Empower India Report
Amazon leads in trust, reliability, and reach, recording 38 crore visits in the first two days of its festive sale NEW DELHI – 10 October 2025: India’s e-commerce ecosystem has entered a new era of accelerated growth and maturity, shaped more by trust and reliability than by discounts alone. According to the Infisum–Empower India Festive Performance Report 2025, Amazon has emerged as the most trusted and reliable e-commerce platform for Indian consumers, with an industry-best 85% customer satisfaction rate (Kantar), and consistentlyleading in delivery reliability, product authenticity, and overall shopping experience. The report, which compares the festive season performance of Amazon, Flipkart, Meesho, reveals how consumer behaviour is evolving: Amazon set a recordof the highest-ever cust...









