Cinematic Expansion: Partho Dasgupta talks about The Slow but Sure Growth of Multiplexes in India
The evolution of multiplexes in India has been a fascinating journey, marked by significant milestones and transformative changes. The concept of multiplexes, which began in the late 1990s, revolutionized the movie-going experience by offering state-of-the-art facilities, diverse food and beverage options, and a wider selection of films under one roof. This shift from single-screen theaters to multiplexes catered to the changing preferences of urban audiences who sought more than just a movie – they desired a comprehensive entertainment experience. So let’s delve deeper into the journey of multiplexes with Partho Dasgupta, former CEO of BARC India and currently Managing Partner at Thoth Advisors. Multiplexes Today Today, multiplexes have become a staple in India's urban landscape, signific...









