TIGC collaborates with cricketing maverick Surya Kumar Yadav for an iconic campaign ‘#BeYourOwnSky’
Bengaluru;The Indian Garage Co (TIGC), India’s fastest-growing fast-fashion brand, teams up with its brand ambassador and one of the most dynamic players on and off the field, Suryakumar Yadav, aka SKY, for an exhilarating campaign, "Be Your Own Sky". The campaign champions resilience, self-expression & authenticity, encouraging individuals to defy societal expectations and embrace their genuine selves. The “Be Your Own Sky” campaign kicked off with Suryakumar Yadav (SKY), exclusively represented by RISE Worldwide, narrating his inspirational journey on his Instagram page, recounting how his struggles never defined him, and how he forged his path to success on his own terms. The campaign is amplified by the #NeverGivesUpChallenge and in a touching gesture, SKY nominated his wife, DevIs...









